Pankaj Saharan

My Space, My Book

10 Innovation Roles – What’s your combination?

By Pankaj Saharan | August 19, 2014 | 0 Comment

In his book “The Ten Faces of Innovation”, Tom Kelley, general manager of IDEO, describes the following roles:      1. The Anthropologist Anthropologists are constantly observing the world around them with a fresh eyes, and are capable of “seeing what everyone else has seen and thinking what no one has thought.” They are good at seeking […]

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Startup idea valuation – How much should your idea value and will it translate into more equity?

By Pankaj Saharan | July 30, 2014 | 0 Comment

We at Founder Solutions ( were figuring out the way to compute startup idea valuation to be used by our innovative algorithm for our upcoming PieChopper tool which allows startup founders to divide equity fairly. To put a price tag for your startup idea is very difficult and probably much more difficult than putting valuation to your startup before […]

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Your BIG startup idea – Busting the common myths!

By Pankaj Saharan | July 23, 2014 | 0 Comment

It’s a very common misconception in entrepreneurship that all it takes is a great idea to build a billion-dollar successful company. Some entrepreneurs or “wantrepreneurs” even go as far ahead to value their idea to be as great to be worth millions of dollars in itself. However, every startup or company is built on the […]

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My top 10 resolutions for 2014

By Pankaj Saharan | December 31, 2013 | 2 Comment


Hello everyone! Alright, so we are ready to kiss 2013 – goodbye and all set to welcome 2014 in our lives! This (obviously!) is my last post of the year and it, quite understandably, is regarding the resolutions for fast approaching New Year! I hope your 2013 was great and you are as excited as […]

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Building an effective Product Strategy – Early stage Start-ups

By Pankaj Saharan | December 27, 2013 | 0 Comment

Recently, I gave a presentation in UX India conference held at Indian Institute of Management (IIM), Bangalore, India on 24-26th October, 2013. The topic of my presentation was: Building an effective product strategy for early stage start-ups. I was among 50 speakers which included some of the best practitioners in user experience, design, research and […]

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CRM Implementation – A brief overview

By Pankaj Saharan | March 8, 2013 | 0 Comment

Hello guys! I was recently involved in a study about CRM tool identification and implementation (more about that in some later post!). Quickly I wanted to share this good presentation that I found on slideshare. I found it very relevant and benefited the most for my work. It’s pretty concise and to the point. Have […]

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Effective Brand Differentiation: Ben & Jerry’s

By Pankaj Saharan | December 17, 2012 | 0 Comment

I guess most of us know Ben & Jerry’s as a brand and have enjoyed the innovative flavors of the ice-creams that they keep on coming up with for us to enjoy. But recently I did a bit more digging about the brand as part of a Sales and Marketing course. I was amazed to […]

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Target the ‘right’ market

By Pankaj Saharan | November 13, 2012 | 0 Comment

I recently read a very interesting and practical article“Target the right market” by Avery & Steenburgh in HBR October 2012 issue. The question was related to which product line should the stated company focus on going in future given some information about the company and the products themselves. In my opinion, this is a case […]

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Bridging the gap between Sales and Marketing

By Pankaj Saharan | November 6, 2012 | 2 Comment

In many companies, sales people and marketers tend to be in constant fight with each other. The reasons for the fight can be numerous and the level of intensity between the two groups also varies depending on their relationship.   First let’s try to differentiate between the two groups. I’m here trying to think from […]

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Who drives you, is it YOU? Why is it always so hard to say “NO”?

By Pankaj Saharan | August 3, 2012 | 1 Comment

Everyday we encounter situation(s) where we need to make a decision between “Yes” or “No”. Based on my own experience and people that I’ve talked to, we normally end up asking ourselves “Why is it always so hard to say No”? And many time we do regret making the wrong choice, mostly saying “Yes” to […]

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